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MarketingUser Experience

Power of Capturing the Moment in Mobile Devices

A smartphone is a mobile phone with an advanced mobile operating system which combines features of a personal computer operating system with other features useful for mobile or handheld use. Smartphones, which are usually pocket-sized, typically combine the features of a cell phone, such as the ability to receive and make phone calls and text messages, with those of other popular digital mobile devices. Other features typically include a personal digital assistant (PDA) for making appointments in a calendar, media player, video games, GPS navigation unit, digital camera, and digital video camera. Most smartphones can access the Internet and can run a variety of third-party software components. They typically have a color graphical user interface screen that covers 70% or more of the front surface, with an LCD, OLED, AMOLED, LED, or similar screen; the screen is often a touchscreen.

In 1999, the Japanese firm NTT DoCoMo released the first smartphones to achieve mass adoption within a country. Smartphones became widespread in the 21st century and most of those produced from 2012 onwards have high-speed mobile broadband 4G LTE, motion sensors, and mobile payment features. In the third quarter of 2012, one billion smartphones were in use worldwide. Global smartphone sales surpassed the sales figures for regular cell phones in early 2013. As of 2013, 65% of U.S. mobile consumers own smartphones. By January 2016, smartphones held over 79% of the U.S. mobile market.

Devices that combined telephony and computing were first conceptualized by Nikola Tesla in 1909 and Theodore Paraskevakos in 1971 and patented in 1974, and were offered for sale beginning in 1993. Paraskevakos was the first to introduce the concepts of intelligence, data processing and visual display screens into telephones. In 1971, while he was working with Boeing in Huntsville, Alabama, Paraskevakos demonstrated a transmitter and receiver that provided additional ways to communicate with remote equipment, however it did not yet have general purpose PDA applications in a wireless device typical of smartphones. They were installed at Peoples’ Telephone Company in Leesburg, Alabama and were demonstrated to several telephone companies. The original and historic working models are still in the possession of Paraskevakos.

„It is the prerogative of wizards to be grumpy. It is not, however, the prerogative of freelance consultants who are late on their rent, so instead of saying something smart, I told the woman on the phone, „Yes, ma’am. How can I help you today?”
— Jim Butcher (Storm Front (The Dresden Files, #1))

In the late 1990s, many mobile phone users carried a separate dedicated PDA device, running early versions of operating systems such as Palm OS, BlackBerry OS or Windows CE/Pocket PC. These operating systems would later evolve into mobile operating systems. In March 1996, Hewlett-Packard released the OmniGo 700LX, which was a modified 200LX PDA that supported a Nokia 2110-compatible phone and had integrated software built in ROM to support it. The device featured a 640×200 resolution CGA compatible 4-shade gray-scale LCD screen and could be used to make and receive calls, text messages, emails and faxes. It was also 100% DOS 5.0 compatible, allowing it to run thousands of existing software titles including early versions of Windows. jim-butcher_photoby_dave_nelson

In August 1996, Nokia released the Nokia 9000 Communicator which combined a PDA based on the GEOS V3.0 operating system from Geoworks with a digital cellular phone based on the Nokia 2110. The two devices were fixed together via a hinge in what became known as a clamshell design. When opened, the display was on the inside top surface and with a physical QWERTY keyboard on the bottom. The personal organizer provided e-mail, calendar, address book, calculator and notebook with text-based web browsing, and the ability to send and receive faxes. When the personal organizer was closed, it could be used as a digital cellular phone. In June 1999, Qualcomm released a „CDMA Digital PCS Smartphone” with integrated Palm PDA and Internet connectivity, known as the „pdQ Smartphone”.

In early 2000, the Ericsson R380 was released by Ericsson Mobile Communications, and was the first device marketed as a „smartphone”. It combined the functions of a mobile phone and a PDA, supported limited web browsing with a resistive touchscreen utilizing a stylus. In early 2001, Palm, Inc. introduced the Kyocera 6035, which combined a PDA with a mobile phone and operated on Verizon. It also supported limited web browsing. In 2002, Handspring released the Treo 180, the first smartphone to combine Palm OS and a GSM phone, with telephony, SMS messaging and Internet access fully integrated into Palm OS.Smartphones before Android, iOS and BlackBerry, typically ran on Symbian, which was originally developed by Psion. It was the world’s most widely used smartphone operating system until the last quarter of 2010.

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Evolution in Virtual Gaming

Virtual reality (VR) is a computer technology that uses software-generated realistic images, sounds and other sensations to replicate a real environment or an imaginary setting, and simulates a user’s physical presence in this environment to enable the user to interact with this space. A person using virtual reality equipment is typically able to „look around” the artificial world, move about in it and interact with features or items that are depicted. Virtual realities artificially create sensory experiences, which can include sight, touch, hearing, and, less commonly, smell. Most 2016-era virtual realities are displayed either on a computer monitor, a projector screen, or with a virtual reality headset (also called head-mounted display or HMD). HMDs typically take the form of head-mounted goggles with a screen in front of the eyes. Some simulations include additional sensory information and provide sounds through speakers or headphones.

Some advanced haptic systems in the 2010s now include tactile information, generally known as force feedback in medical, video gaming and military applications. Some VR systems used in video games can transmit vibrations and other sensations to the user via the game controller. Virtual reality also refers to remote communication environments which provide a virtual presence of users with through telepresence and telexistence or the use of a virtual artifact (VA), either through the use of standard input devices such as a keyboard and mouse, or through multimodal devices such as a wired glove or omnidirectional treadmills.

The immersive environment can be similar to the real world in order to create a lifelike experience—for example, in simulations for pilot or combat training, which depict realistic images and sounds of the world, where the normal laws of physics apply, or it can differ significantly from reality, such as in VR video games that take place in fantasy settings, where gamers can use fictional magic and telekinesis powers.

„No matter how old you are now. You are never too young or too old for success or going after what you want.

In 1938, Antonin Artaud described the illusory nature of characters and objects in the theatre as  in a collection of essays, Le Théâtre et son double. The English translation of this book, published in 1958 as The Theater and its Double, is the earliest published use of the term „virtual reality”. The term „artificial reality”, coined by Myron Krueger, has been in use since the 1970s. The term „virtual reality” was used in The Judas Mandala, a 1982 science fiction novel by Damien Broderick. The Oxford English Dictionary cites a 1987 article titled „Virtual reality”, but the article is not about VR technology. „Virtual” has had the meaning „being something in essence or effect, though not actually or in fact” since the mid-1400s, ” jim_smiling

Probably via sense of „capable of producing a certain effect. The term „virtual” was used in the computer sense of „not physically existing but made to appear by software” since 1959. The term „reality” has been used in English since the 1540s, to mean „quality of being real,” from „French réalité and directly Medieval Latin realitatem (nominative realitas), from Late Latin realis”.
Also notable among the earlier hypermedia and virtual reality systems was the Aspen Movie Map, which was created at MIT in 1978. The program was a crude virtual simulation of Aspen,

Colorado in which users could wander the streets in one of three modes: summer, winter, and polygons. The first two were based on photographs—the researchers actually photographed every possible movement through the city’s street grid in both seasons—and the third was a basic 3-D model of the city. Atari founded a research lab for virtual reality in 1982, but the lab was closed after two years due to Atari Shock (North American video game crash of 1983).

However, its hired employees, such as Tom Zimmerman, Scott Fisher, Jaron Lanier and Brenda Laurel, kept their research and development on VR-related technologies. By the 1980s the term „virtual reality” was popularized by Jaron Lanier, one of the modern pioneers of the field. Lanier had founded the company VPL Research in 1985. VPL Research has developed several VR devices like the Data Glove, the Eye Phone, and the Audio Sphere. VPL licensed the Data Glove technology to Mattel, which used it to make an accessory known as the Power Glove. While the Power Glove was hard to use and not popular, at US$75, it was early affordable VR device.

During this time, virtual reality was not well known, though it did receive media coverage in the late 1980s. Most of its popularity came from marginal cultures, like cyberpunks, who viewed the technology as a potential means for social change, and drug culture, who praised virtual reality not only as a new art form, but as an entirely new frontier. The concept of virtual reality was popularized in mass media by movies such as Brainstorm and The Lawnmower Man. The VR research boom of the 1990s was accompanied by the non-fiction book Virtual Reality by Howard Rheingold. The book served to demystify the subject, making it more accessible to researchers outside of the computer sphere and sci-fi enthusiasts.

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